CONCEPTION OF
UNIQUE SHOWS
GRAPHIC DESIGN / SALES
I had the opportunity to work with the creative heart of Dragone. Accompanied by Franco throughout the creation and production process. Within the creative studio as a graphic designer illustrator. We have conceived the shows of tomorrow. Being part of this studio was an extraordinary experience.
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Collaborating with the creative teams gave me the chance to understand the challenges of creating shows of such magnitude.​​ Especially during the creation of a show for the Lido de Paris and other productions in Asia.
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The manufacture of shows begin years before their inauguration. For each new show, each new performance, the teams are reinventing themselves, looking for new inspiration, a new story to tell. It is about finding the balance between tradition, experimentation and the eternal desire to push back human and technological limits.
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Le Lido
de Paris
a cabaret
of legend
With these shows, Franco innovates and creates a totally new genre, a mixture of acrobatic performance, dance, water, and light, choreography, technology and music; stories without words that reveal the universality of emotions. Franco's shows created at that time forever changed the face of shows in Las Vegas and decades later, they still receive standing ovations every night from a captivated audience.
I also had the opportunity to work with the group's marketing department in order to increase the visibility of online content. But also to create a strong and direct link with the spectators on Franco Dragone's social networks.
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Convey an international, spectacular brand image, as close as possible to the positioning and values of the group.
Exchanging with the spectators also allowed me to have feedback in order to to be able to improve the quality of the campaign and the development of content.
Allow the community to give its opinion on the brand in general, the goal being to improve the reactivity rate and to have more feedback. In the long term, increase the community by offering interesting content for viewers!
Content for viewers is unifying content. The goal is to expand the Dragone community. I had the opportunity to develop content such as: creation of stories, production of video content such as the Dragone Costumes video below, photographs etc. You can also discover the Youtube channel DragoneTV.
It was very enriching at the professional level because I had the opportunity to meet a lot of collaborators and to learn from their experience. In order to best represent the group on social networks, I had the opportunity to study each show and to be involved in the communication process by designing various exclusive content. Videos, images, promotional material, etc. By being in contact with the different departments of the studio, the costume department, or Franco Dragone, it allowed me to exchange with the teams and increase my communication skills.
Dragone teams do dream every night millions of spectators around the world.
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Collaborating with the Dragone teams was a unique experience. Discover in the field, those of this profession, be able to learn from Franco Dragone and his collaborators was an exceptional opportunity. This reinforced in me the desire to work in this field, my knowledge of the entertainment world, the effort required to produce a show, and the management of these large-scale projects, from the creation to the sale of a show ! I would like to thank Franco Dragone and the entire Dragone team for our relationship of trust.
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DRAGON
STUDIO DRAGONE - DIRECTED BY ELIOTT BOCKSTAEL
Photo credits - videos : Dragone
For confidentiality reasons: the creation processes, suppliers, concepts, and other information, are not communicated. They are the property of Franco Dragone.